Link building
Backlinks for SEO consist of anchor and non-anchor links.
Anchors include the main keyword, because the key query is fundamental for SEO performance.
Non-anchor backlinks are just as important – they represent bare links, and clickability matters as it provides a path for search robots; crawlers navigate the target page and subsequent pages, that helps website.
Updates are shared through majestic. In cases where backlink counts are lower for one of the services, I report on the service with a larger number of backlinks due to indexing delays.